If you’ve ever made a random plan with your best friend and somehow turned it into the best chapter of your life—welcome to our world.
We’re Vidushi & Nehal—Paramitras turned co-founders—who always wanted to build something of our own after college. So we tried everything: creating content, experimenting online, managing social media… basically waiting for that one magical breakthrough.
But life had other plans.
Then one ordinary day, while drifting through the vibrant lanes of Jaipur, we realized something simple yet powerful—
we’re obsessed with this city.
Its colors, its fabrics, its traditions, its chaos… all of it felt like home.
And in true dramatic–best-friend style, we decided:
“Let’s start a clothing brand.”
Yes, without any experience. Yes, with full confidence. Yes, with zero clue what we were doing.
What followed was a beautiful mess—learning fabric names, failing, re-trying, arguing, laughing, and doing every silly thing possible to make our dream real.
But that chaos shaped something special.
Outfitby Tiyaara was born—
A brand inspired by Pinterest dreams, Jaipur’s soul, and our Paramitra bond.
Every piece here is more than cloth.
It’s crafted with love, stitched with creativity, and finished with a little bit of our madness.
Outfitby Tiyaara — made by two Paramitras, sirf tumhaare nakhro ke liye.